Blogs

Paul North Paul North

Time For Authenticity

I keep telling people in the studio how much I love authentic content. You know, the raw, real stuff where it’s just someone being themselves, no shiny edits or polished fluff. There’s a place for that glossy look, removing every mistake, making it all perfect, but I reckon the best content comes when you ditch that and just talk, whether it’s to the camera, with mates, or with guests.

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